By Chris Rockett
What is an Autoresponder and why should you give a crap about it?
Well my friend...an Autoresponder is going to become your new best buddy as
a modern day DIY musician...
Why?
Think of it like this..
- You shovel hits on to your website using Twitter,
YouTube, blogs and all the other stuff we talk about
- You get people to join your mailing list by offering
a couple of free tracks or something.
- Then as if by magic your Autoresponder sends out
25 messages that you have pre-written to be posted at regular intervals.
I hope you see the time saving power of this. You can
slowly introduce people to your music and social profiles. You can promote
your most popular blog posts and even throw in the "buy now" link
for your album once in a while.
Basically it's a way to become best friends with your new fans without having
to spend hours and hours a day mailing each one individually every time you
think of something to write. And did I mention that you can also automatically
include your fan's name in the messages so that they look even more personal?
Seriously wicked!
So now you know why you should be using an Autoresponder for your music, I
want to let you know a couple of tricks that will help your auto messages sell
more albums.
1. Thanks for your order
When somebody buys one of your albums
you should put them on a new "buyers
list" and the first automatic message to that buyers list should thank
them for their purchase and then offer them a discount code if they buy something
else in the next 24 hours.
Tests show that people are much more likely to buy something soon after a
purchase, so you should capitalize on that in your Autoresponder and give them
a tiny little push with a great discount offer.
2. Get hundreds of reviews
Reviews are a great way to show your
fans that your stuff is worth listening to.
The trick is to send people who have bought your album a message one week
later that offers something cool in exchange for a review. This is a great
way to motivate people who are on the fence to jump in and get your stuff and
will show that you care about what your fans think. You can never get enough
feedback, because you should always be looking to give the people more of what
they love (Unless you just want to make music for yourself).
3. Make it scarce One of
the biggest things that motivates people
to action is the idea that they might loose something cool.
So a great way to increase income through your email list is to run a sale
each month where you discount your music for a limited number of people then
the price goes back to normal. You can also add in some manual hand written
emails with progress on how many cheap copies you have left.
If you are worried that your fans will get sick of this every month you could
do a bi-monthly sale. But to be honest most people get too much email to really
remember the pattern of your special promotions.
Also remind your mail recipients on your Autoresponder list of your upcoming
events or products and the perks that they can enjoy if they make reservations
in advance. This will build anticipation and arouse their enthusiasm to get
hold of what you're selling them.
I hope you found this article useful, I'd love to hear how you get on with
the suggestions and any ideas that have worked to increase your album sales.
Good luck,
- Chris
*Get Your FREE Music Promotion Guide Worth $197*Chris Rockett
is a Music Marketing Consultant from London who Helps Musicians Build a Fan
Base Fast. To Get Your Hands on his FREE 14 Day Music Marketing Course, Plus
the Fast Start Guide (All Worth $197) Click Here Right Now: Music Marketing
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