Bruce Witkin (Unison Music)

Still A Kid At Heart

Bruce Witkins' story that has brought him to where he is is not a short one. His mother was a band manager when he was about 12 years old and living with a band at that age certainly had to be one of his biggest, life changing influences. He learned about dedication, people, band egos, drug problems and girl problems just to name a few. But most importantly how to be tight as a band and ultimately how to be a leader.

His own musical ability seems to have come to him naturally and just grew as a result of his surroundings. When he finally became tired of the band thing as he got older he started to produce records for local LA bands and found he really enjoyed it. Bruce feels you kind of use the same skill set with people and musicians when you produce as when you’re in a band. He sees every band he works with as having the same similar personality challenges. So he just goes back in time and remembers how it was when he was dealing with right or wrong over the years and hopes that it works again. And most of the time it does. People are people. Now Bruce has his own small record company and tries to mentor young and mature artists and help them make their record not his.

He doesn't do much writing of his own now but as a producer you do dive in and help the artist with structure, melody, and lyrics if needed. So now this working in a different role fills some of the void for Bruce creatively and allows him to share his creativity with newer artists. The recording process is different for each artist. Bruce's favorite way of recording is setting up and letting the band play. "I’ve done lots of recording putting one instrument down at a time and you can get great work done that way. But I do prefer the more old school organic way of recording. Even with a computer you can still set up and rock." Going through his journey Bruce has always lived day by day to a fault. He hopes to keep producing and helping artists see their dreams come true. He did promise myself a solo record by next year so he admits will have to start working on it soon.

Bruce Witkin originally wanted to be a drummer, but he took up the bass when he was about 12.  His mom was managing a band, Tight Squeeze, that kept going through bass players, and he thought maybe he'd be needed someday.  In 1978, Bruce Witkin became a founding member of The Kids (originally called The Kydz), the band that Johnny Depp later joined in 1980. Besides playing bass and keyboards and doing lead vocals, Bruce did most of the songwriting for The Kids.  After the band moved to LA and then broke up, Bruce was able to get a Kids song - one of his compositions, Time To Explain - featured in a 1985 movie:

Bruce had gotten to know Adam Ant through his sister, and in 1993, he played on an album of Adam's called Persuasion. Unfortunately, the album was never released, but there was a short tour in which Bruce was featured.  Bruce continued his stint in Adam and the Ants by playing on the 1995 album, Wonderful, and playing on that tour. By this time, Bruce had established a band of his own called Flux, and on the Wonderful tour, Flux served as an opening act for shows on both coasts.  Unfortunately, Flux never got a record deal and eventually disbanded.  Meanwhile, Bruce started up his own record company, PopSquad records, and gained success as a record producer, engineer and session musician.

He also formed a "supergroup" called Supremium with the former drummer Rob Klonel from Flux, Coz Canler of The Romantics, and Doug Nahory who had played keyboards for Alanis Morrisette.  They released at least 3 albums, including Chemical Imbalance, Lucky, and a more publicized 2001 release called Tales.

Among Bruce's many musical contributions was to play bass on the 2000 album Bliss, released by Johnny's longtime companion Vanessa Paradis; he also toured with her in 2001.  Some of his contributions from both Bliss and the 2001 live album, Au Zenith, are featured on her 2009 Best Of album.  (Vanessa also thanks Bruce in the liner notes of her 2007 album, Divinidylle).  Bruce crossed paths with Johnny again in 2003 by collaborating with him, Bill Carter and Ruth Ellsworth on the Once Upon A Time In Mexico selection, Sands Theme.  Another major contribution was made to the film industry in 2004 when Bruce participated in the soundtrack to the Martin Short movie Jiminy Glick In Lalawood; Bruce composed or co-composed much of the music and performed on a few tracks.

 In 2005, Bruce toured with rockabilly singer James Intveld, who was supporting The Blasters.  Bruce also played on the 2005 Blasters release, 4-11-44. Their tour included a show at Johnny's former club The Viper Room on Oct. 20.  In the fall of 2006, he was playing "Hard Again Wednesdays" at the Vine Street Lounge in Hollywood, along with Supremium bandmate Coz Canler, Clem Burke from Blondie, Eddie Munoz from the Plimsouls and Rhett Frazier. And on January 28, 2007 and August 29 and 30, 2008 Bruce reunited with The Kids in Pompano Beach for special benefit reunion concerts in tribute to his beloved mother, Sheila Witkin

the film production of Sweeney Todd

Bruce was actively involved with Johnny on the film production of Sweeney Todd.  Johnny first mentioned going into a recording studio with Bruce in a May 10, 2007 interview with the Philippine Inquirer:"I ended up going into a recording studio with a friend of mine and I just sang to the tracks to find out if I could do it at all. It’s not unlike the mating call of a rutting stag. It’s a very strange sound but so far, I have not been fired, which is good. We’ll see. I hope you like it."

In the November 9, 2007 issue of Entertainment Weekly, Johnny describes the process of testing his ability to sing the role: "So you went into a West Hollywood recording studio with Bruce Witkin, who used to play in that band the Kids with you in the early '80s, and now is a recording engineer. It was just myself in a booth and Bruce at the controls. Just the two of us. I was in there singing and he was in there pushing buttons, recording stuff. This guy is someone I've known for 30 years. He's a brother. We worked in bands together, we were on the road together. We lived together when we were teenagers. His mom was basically my second mom. It was an enormous help and comfort. It meant everything in finding Sweeney. I'm so pleased that he was there, that the first dive was with him." Bruce served as a producer on the Sweeney Todd Motion Picture Soundtrack and has a film credit as the producer of Johnny's voice for the film.  The soundtrack received a Grammy nomination for Best Compilation Soundtrack Album For Motion Picture, Television Or Other Visual Media.  He also appears in the DVD extras.  

Unison Music

In 2006, Bruce began an indie record label, Unison Music, with Ryan Dorn.  There have been a number of artists signed to Unison, including Marianne Keith, Peech, Noah Sugerman, Bobby Syvarth, Blame Ruby (featuring Bruce's daughter Veronica), and Babybird.  Bruce played with Babybird in a series of UK gigs in 2009 and 2010, and performed on and produced their 2010 album, Ex-Maniac.  In February of 2010, Bruce was spotted at the boards during a session in which Johnny recorded a guitar solo for I Put A Spell On You, a Shane MacGowan charity single for earthquake victims in Haiti.

When asked If you could make a major change in the business and what he would like to see; this is how Bruce responded. "The biz no is in the hands of the artist more than ever. So I don’t mind that. I believe the way you can be successful is playing gigs all the time. Living on the road. Play to 5 people once go back and play for 7 until you have a fan base that cares about you. I mean lets face it Steve Jobs put the price tag on music at .99 cents. You don’t need a major label to get you on I tunes. You can sell cd’s side stage and make a living and build the fan base. When we were kids we needed a major label so we could record and get music in record store and get you on the radio. It’s not like that anymore. So it’s in the hands of the artist. And I think that’s great. All my label does is just tries to help that process." The Internet is a tool. It’s a way of communication. It’s TV,Radio and News in your hand when you want it. If a band is working it correctly it can be really helpful. Because of this Bruce sees the business moving into the hands or the artists.

Bruce and Ryan continue to expand the Unison label, having recently added The White Buffalo, The Baron Sisters, and The Tricks to their music group. In the fall of 2010, the label initiated a weekly streaming live jam session called By The Poolside, featuring musicians from the Unison label as well as other artists.  As of 2011, both Marianne Keith and Babybird are recording new material for their upcoming albums. Bruce states, "I would love for my artists to have a career and be there for them thru it all. I feel that the business side and artistic side are growing apart. The more an artist can do for them selves the more they will own And control. Direct to fan is the Future."


Bruce Witkin can be reached through Unison Music at http://www.unisonmusic.com/
 
 
 
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