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By Terry Tschaekofske
Most indie musicians know they must do some sort of e-mail marketing. Although,
many do not understand the proper way of using e-mail to market their music.
If used incorrectly you could have adverse effects. However, if used correctly
e-mail marketing is a great way to communicate with your fans, make sales and
make money.
There are many things you can do to improve your e-mail marketing efforts.
I would like to briefly discuss a few of them.
Use a double opt-in
procedure for your e-mail list.
Using a double opt-in method will force the subscriber to open your e-mail
in order to confirm their e-mail address. This extra step ensures that
the subscriber is serious about being added to your list. They are interested
in what you offer and this makes them very valuable.
Use auto responders to build a
relationship with each subscriber.
You should be using auto responders in your e-mail marketing efforts
to build a relationship with each subscriber. You want to earn their
trust so they will want to buy whatever you have to offer. Each message
you send needs to contain valuable content so the recipient enjoys your
message and looks forward to the next. |
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Give away your best songs.
In order to have a person give you
their e-mail address you usually need to offer them something of value. In
the case of indie musicians you offer a song. However, it needs to be your
best song. You want the person to like your music so they need to hear your
best work. In addition, while you are in the process of building a relationship
with each subscriber, you will need to give away more music and you need to
give away your best material. Giving away less than your best will not help
you at all..
Understand the difference between your web site and landing
pages.
Do not send traffic that you are intending on subscribing to your list
to your main web site. This traffic needs to be sent to your landing pages.
Landing pages are meant to collect e-mail addresses or to sell a product. Your
main web site is used to dispense information to promoters, venues, and existing
fans. Know the difference between landing pages and your main web site and
use both of them correctly.
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Use Segmentation.
Segmenting your list will allow you to send out messages only to a portion
of your list based on criteria you choose. You could segment your list
based on location to send show announcements only to people in the
area of your performance. Another thing you could do is segment your
list based on people who have purchased from you, or people who haven't
purchased from you. This allows you to send appropriate offers to either
group. Use segmentation properly and you will improve your relationship
with your fans and increase your sales.
Track and test to improve your
results.
For any marketing campaign to be successful you need to track and test
your results so you know what works and what doesn't. Tracking and testing
will provide you with valuable information you need to know to make decisions
to improve your results. |
Create a profit funnel.
One of the keys to being successful
as an indie musician is to use your creativity to create a profit funnel. Once
you sell your album for $15.00 to someone you then want to sell them a product
that is higher in price, say a T-shirt for $25.00. Then once they purchase
your T-shirt you want to sell them something else that is even higher in price.
This time perhaps it could be a DVD box set for $50.00. Then you need to continue
selling this person products one at a time, each time higher in price. Creating
high end products and getting many people through your funnel is a key to success.
For over 23 years Terry Tschaekofske has been a successful
musician. In that time Terry has learned many things. He has valuable information
and tips to share with other musicians, to help them succeed in the music business.
For valuable e-mail marketing tips that every indie musician should know click
or copy the link below. http://tltmusicmarketing.com/lp/indie_email_guide/indieguidelp_5.html
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