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By Jason L Cook
If you're an experienced music promoter, you know how powerful a strong web
presence can be. For those that aren't experienced at promoting, there are
certain elements every band website must have in order to get the most out
of every visit. Read on to find out how each of these elements can impact your
web presence:
Home Page:
This is your main page. You don't want to
waste this prime real estate by placing mundane or non interesting items
on it. The goal with your home page is to draw the viewer deeper into some
of your other pages. This can be done by putting some interesting "hooks" in an attention getting
way such as "Party of the century coming your way! Check out our calendar
for more information on this event you cannot miss!" You can also place
small news clips from your page dedicated to news about your band. Of course,
on the news page, you would draw the reader to your event schedule or page
where you want them to buy your music. You will also want to place booking
information here. Don't just put down an email address and call it good. You
need all your information since each viewer is comfortable contacting you in
a different way. If you're concerned about your address, get a post office
box.
Event Schedule:
This should be an organized and updated
list of all your shows. Stick to a list format rather than a calendar since
you will want to put small "hooks" under
each event that allows the reader to think the event is going to be worth attending.
Don't forget the location, address, and cover charge.
Band Info:
You will want to put a short history of your
band and a bio of each one of the members on this page including attractive
photos. You can also place testimonials and achievements on this page. Your
viewers want to know you've been involved with some surprisingly big shows
and have shared the stage with some possibly well known artists. There are
also "hooks" you
can place here as well, for instance if your guitarist is very good at a certain
style of riff, you may want to reference a song download that features that
member doing something exceedingly well.
Samples:
This page, which could be integrated into your home page, needs to
have some or all of your work. You will also need to provide the user a way
of downloading each song so you can maximize music sales.
There are also several other pages you could consider adding such as an online
store to buy music and merchandise, a contact page for those who just want
to inquire about your work or booking, and a photo gallery. As far as band
art and other items go, you can integrate this throughout your entire site.
Another very important element is having a band blog. This should be updated
a minimum of every week to keep readers coming back to your site for entertainment
value.
For more helpful tips on the music industry and music knowledge, visit http://www.phoenixarticles.com.
You can also visit http://www.phoenixparkproductions.com for additional resources
for artists.
Jason Cook, Phoenix Park Productions - Music Promotion, Management, and Booking
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