APRIL Features:

Never leave promotion to the other guy. Depending on your point of view don't count on the label, band or publicist to do their jobs. Do it yourself or it may not get done. Know your niche market(s) or hire/befriend someone who does.Always think of the fans first when making Decisions. Start early. Pre-promote. It allows time for viral buzz (aka free promotion) to build and ensures you’ll get you a larger share of a discretionary spending.Take the time and spend the money to get a great publicist to get free media.

Artists can develop relationships with local sellers and national manufacturers and get Live show promotion, Free merchandise, and Credibility in the eyes of the public, as well as in the eyes of club bookers who might be interested in having that artist perform.

The key to singing high notes (once diaphragmatic support is established) this to concentrate first time support then on vowel placement. Each vowel has a specific resting place in the throat. A “pocket” so to speak. It is important to find these pockets with the least amount of pressure or strain. You will find that once you experience what I like to refer to as the amphitheaters in the back of your throat that it’s not about a note value at all. It’s about support and placement.

The ascent of the concert technician reflects a seismic shift in the economics of the music industry. As concerts and festivals increasingly become a vital source of profits, cultural “middlemen”—label executives, talent scouts and other traditional tastemakers—are losing clout, experts say. Technical middlemen—artist managers, concert promoters, festival organizers, and social-media promoters, as well as DJs and roadies who mix sound at shows—are gaining it.

Let’s imagine you and your musician friends want to host a special performance at your home. You are sitting down to plan this event and begin thinking about this really great restaurant that would provide excellent wine and hors d’oeuvres for all of the guests. It’s a newer joint in the neighborhood; you’ve been there before and really dig the food. So you call up the place and get the owner on the phone, asking him if he’d like to come cater his wine and food at your gig. The guy agrees right away, desperate and excited for this new opportunity.

Follow these steps and maybe you will see a change in the results. Pay it forward and keep your eyes on the end goal!

Your press photos help define who you are as an artist. Poor quality, generic, or uninteresting photos generally get the same type of preconceptions with the music (quality, marketability, etc.) Local media love featuring artists, but won’t include photographs unless they are captivating or interested. It would be nice to say that it’s all about the music but the first impression drawn is almost always from the photos (they come up on any website and I end up staring at the photos until the music starts up). Like anything else you do with your career, you want something that stands out. You want it to reflect yourself and your band. You want good quality.

In The Biz:

Improving a career in music is easily attainable using simple concepts in your everyday affairs. When these three concepts here are used your ability to get jobs will improve a lot. You will come across as a professional and put people at ease when a task is given to you. Remember, the most important part is implementing these tips into your everyday life.

Before the internet, you would have to cold-call places out of the phone book and hit the pavement in whatever weather to gain new prospects. Or even mail out mass quantities of post cards in order to get your brand in front of the masses. Now that we have the ability to reach online, one flyer posted on a social media website like Facebook or Instagram can reach a town's worth of people. This makes networking a whole lot easier than it once was.

The dream goal of most musicians is to get an illustrious record deal from a major recording label. But what most don't know is that record deals come in a range options and can often be confusing for neophyte artist (and some legends who should know better!!).In order to forge through the music business, knowing the types of agreements, some legal terms and insider jargon, will certainly be a great asset when the opportunity for that recording contracting is on the table.

A raving, loyal fan base, premium high priced gigs and worldwide recognition. Isn't that what all bands and musicians hope and pray for? Of course it is. If they're honest... But these are just some of the surface rewards of what an effective band promotions campaign can do for you. The deeper satisfaction of knowing you can be a full time musician without having to slave away at a 9-5 is where the REAL satisfaction comes from.

It kinda sucks, and I've even been guilty of this sin as well, but when most musicians and music business "experts" discuss how to market a band, they tend to turn into corporate slinging business monsters. I'm sure you've heard it before - and probably more than once or twice from me - you've got to treat your music like a business. It's the only way you'll find any success in the incredibly competitive music industry. The bottom line is that although this can sometimes take the fun out of being a musician, it's 100% bang-on true. But... the good news is the methods you use to market your music don't necessarily have to be boring and they're certainly not difficult to put into action.



 

 
 
 
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